Microsoft (Bing) UET Tracking

The module implements Microsoft UET tracking in your PrestaShop store. It allows you to track visits, remarketing events, and conversions for Microsoft Advertising / Bing Ads. It helps accurately measure campaign performance, build remarketing audiences, and send important e-commerce data to Microsoft, such as product views, cart interactions, add-to-cart events, and completed purchases.

• Global Microsoft UET tag — automatically inserts the tracking code into all store pages.
• Customer journey tracking — supports home, category, searchresults, product, cart, add_to_cart, and purchase events.
• Enhanced conversions — can send hashed customer email and phone number with orders for more accurate conversion attribution.
• Configurable conversion value — choose whether to send product totals excluding tax, including tax, or the full order total.
• Order status filtering — conversions are sent only for selected order statuses to minimize inaccurate statistics.
• Order currency support — the module sends the currency code so Microsoft Advertising can properly evaluate conversion values.
• Remarketing support — sends product IDs on category pages, search result pages, product pages, and cart pages.
• Cookie consent compatibility — supports marketing consent mode and allows tracking behavior to be adapted to your store’s requirements.