Google Ads conversion & remarketing

With this module, you can set up Google Ads conversion tracking, including advanced e-commerce features for PrestaShop.

• The module administration includes a complete guide (step-by-step wizard). Copy the Conversion ID (format AW-XXXXXXXXX) and Conversion Label from Google Ads and paste them into the module settings.
• You can choose which conversion value is sent: products total or order total, including or excluding VAT.
• Tracking can be enabled or disabled without uninstalling the module; as long as the sample ID/label remains unchanged, tracking will not start.
• Optionally load the global gtag.js tag — disable this if it is already loaded on your e-shop by Google Tag Manager or another module.
• Google Consent Mode v2 (default state “denied”) for operation in the EEA; connection to a cookie banner via Consent bridge, without duplicate consent settings.
• Enhanced Conversions — sends a SHA-256 hash of the customer’s email address and phone number from the order (requires marketing consent).
• GA4 — optional purchase event including order items (Measurement ID G-XXXXXXXXXX).
• Server-side conversion backup: HTTP pixel from the server or upload via the Google Ads API (OAuth), with a queue and retrying failed submissions via cron.
• Multishop support — separate settings for each shop in the network.
• Administration translations: Czech, German, French, Spanish, Italian, Polish.